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16-year-old student launches mobile ad network with better CPMs and higher CPC rates (than competing services)

[shared via Google Reader from IntoMobile]

16-year-old student launches mobile ad network with better CPMs and higher CPC rates (than competing services)

We don’t get to write about new mobile ad network launches every day. What makes AdBogie interesting (when compared to similar services) is the fact that it’s launched by a 16-year-old high school student Prasanth Venigalla. An iOS developer himself, he didn’t like how existing mobile ad networks are working so he decided to create his own service and help other developers earn more cash from their apps.

AdBogie is touted to provide developers with better CPMs and higher CPC rates, especially for users in the US, Asia and Europe. Unlike competing services, this one offers REAL real-time reporting for both developers and advertisers, with the option to get the campaigns running immediately. Moreover, AdBogie is apparently the first service in the mobile ad industry to offer a pay on demand feature for developers.

The problem, however, is developing a sales force which would sell all those ads to advertisers. That’s something only the big boys can afford, though we do like to help smaller companies compete. To that end, we invite developers to check out AdBogie and let us know how they like it…

16-year-old student launches mobile ad network with better CPMs and higher CPC rates (than competing services) originally appeared on IntoMobile.com on 2013-01-22T07:23:28Z. FV1gMYsz9b5j

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Spotify signs deal with Orange Switzerland to bundle music with youth plans

[shared via Google Reader from Engadget]

Spotify for Android

Spotify has been getting comfortable with providers to various degrees, whether it’s just carrier billing or direct deals. Today, however, it’s getting extra-cozy. Orange Switzerland has started bundling Spotify Premium with its Orange Young plans: those 27 and younger can pay between 29 to 79 francs ($31 to $85) per month and, on top of the usual service, get a year’s worth of streaming music access that won’t count against their bandwidth caps. Older customers aren’t left out, either, as they can pay 13 francs ($14) a month with the same data exemption. There’s no word of whether or not the Orange pact will spread to other countries, but we hope it does — having unlimited streaming access could easily make up for Spotify’s retreat from downloads.

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Via: TechCrunch

Source: Orange (1), (2)

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TSA Removing Rapiscan Full-Body Scanners from U.S. Airports

[shared via Google Reader from Schneier on Security]

This is big news:

The U.S. Transportation Security Administration will remove airport body scanners that privacy advocates likened to strip searches after OSI Systems Inc. (OSIS) couldn’t write software to make passenger images less revealing.

This doesn’t mean the end of full-body scanning. There are two categories of these devices: backscatter X-ray and millimeter wave.

The government said Friday it is abandoning its deployment of so-called backscatter technology machines produced by Rapiscan because the company could not meet deadlines to switch to generic imaging with so-called Automated Target Recognition software, the TSA said. Instead, the TSA will continue to use and deploy more millimeter wave technology scanners produced by L-3 Communications, which has adopted the generic-outline standard.

[…]

Rapiscan had a contract to produce 500 machines for the TSA at a cost of about $180,000 each. The company could be fined and barred from participating in government contracts, or employees could face prison terms if it is found to have defrauded the government. In all, the 250 Rapiscan machines already deployed are to be phased out of airports nationwide and will be replaced with machines produced by L-3 Communications.

And there are still backscatter x-ray machines being deployed, but I don’t think it’s very many.

TSA has contracted with L-3, Smiths Group Plc (SMIN) and American Science & Engineering Inc. (ASEI) for new body-image scanners, all of which must have privacy software. L-3 and Smiths used millimeter-wave technology. American Science uses backscatter.

This is a big win for privacy. But, more importantly, it’s a big win because the TSA is actually taking privacy seriously. Yes, Congress ordered them to do so. But they didn’t defy Congress; they did it. The machines will be gone by June.

More.

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China’s Xiaomi partners with Mface to bring chat service to Southeast Asia

[shared via Google Reader from The Next Web]

megaphone 520x245 Chinas Xiaomi partners with Mface to bring chat service to Southeast Asia

Chinese smartphone maker Xiaomi has reached an agreement with Mface, an up-and-coming social network in Southeast Asia, to help take its MiTalk messaging service overseas, Tencent Tech reports.

MiTalk, which is available on iOS, Android, Symbian, Windows Phone and PC, is believed to have over 23 million registered users, up from 17 million last summer. The bulk of its user base is from mainland China, but the service has picked up a number of users overseas.

Xiaomi has been preparing to enter Southeast Asia with its smartphones in coming months, so a partnership to concurrently expand its MiTalk service could help lend momentum. A new version of MiTalk localized for the region will reportedly arrive before the Chinese New Year holiday in early February.

According to Tencent Tech, Mface executive Benny Kau said his company would help promote the service in Japan, Malaysia, South Korea and Indonesia with the aim of achieving 5 million users overseas within a year’s time.

Mface has reportedly agreed to help with marketing and operations for MiTalk, while Xiaomi will take responsibility for research and development on the product.

Xiaomi is one of the hottest startups in China right now. It raised $216 million last year at a $4 billion valuation. The company sold over 7 million handsets last year for revenue of about $2 billion (RMB 12.6 billion).

MiTalk, however, is coming from behind to compete with rival messaging apps. With 300 million users, Tencent’s WeChat dwarfs Xiaomi’s offering by more than a factor of 10. Japan’s Line, which recently entered China, has over 100 million users.

Image credit: iStockphoto

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Has Cuba activated a dormant undersea cable connecting it to the global Internet?

[shared via Google Reader from The Sociable]

chains in sand

A two year old undersea cable – the only one connecting the Island of Cuba to the global Internet has seemingly been activated, according to a report by the Internet monitoring company Renesys.

The company says that the “Alternativa Bolivariana para los Pueblos de nuestra América” (ALBA-1) fibre optic cable, which connects Cuba to the wider Internet via Jamaica and Venezuela has shown signs of activation in the past week.  But it reports that there is a mystery surrounding the cable’s current use.

“[Since 2011] Cuba’s Internet has still limped along on high-latency satellite service via three different Internet service providers. That is, until last Monday [January 14 2013] when we noticed that Spanish telecom giant Telefonica began service to Empresa de Telecomunicaciones de Cuba S.A. (ETECSA), the state telecom of Cuba.”

However, the apparent activation of the cable has caused some confusion.  The company reports that while it has detected lower latency levels in Cuban Internet traffic the levels are still higher than they should be over such a cable.

Renesys’ research suggests that Cuba’s national telecommunications company is by “design or misconfiguration” using the undersea cable to receive Internet traffic but is still relying on satellites to send traffic.

The company says that the timing of the activation was interesting, as it happened on the same day that Cuba removed its exit visa requirements for its citizens;

“On the same day last week that we saw the first evidence of the ALBA-1 cable, Cuba eliminated the requirement of an exit visa for its people to travel outside the country. Could these two developments be part of a greater trend towards a freer and more open Cuba?”

The post Has Cuba activated a dormant undersea cable connecting it to the global Internet? appeared first on The Sociable.

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As Internet users adapt to old tricks, scammers find new tactics to exploit

[shared via Google Reader from The Next Web]

107602065 520x245 As Internet users adapt to old tricks, scammers find new tactics to exploit

Greetings to you, my friend.
I know this will come as a surprise to you, because you do not know me. My name is Abdul Al-Shallah and I am the son of a deposed government official in Nigeria.

Sound familiar? It’s a boilerplate opening for one of the most common scams in the known world — the Nigerian scam, also known as the “419 scam” or the advance fee scheme. The elements are always the same: someone (preferably royalty or some sort of official) has come into a lot of money, but needs another person outside of the country to use their money for a bribe (or to pay legal fees among other means) to spring the money free. The result is also predictable, with a wire transfer to a con artist’s account and a fake check that confirms a scam has taken place.

This scam is a hallmark of the Internet, but it’s actually much older than that — the advance fee scheme in its modern incarnation dates back to the early 1980s, and various forms can be traced back to before the 20th century. The reason that it sticks around, unsurprisingly, is because it never ceases to swindle millions of dollars from duped victims. The scheme, and many others like it continue to flood inboxes daily, often hitting the Spam folder before you ever lay eyes on it, waiting for a more trusting person to make a trip to the Western Union.

But that’s not to say that Internet scammers are resting on their laurels and leaving their dirty work to these classic methods. As Internet users become more sophisticated (and laugh at the advances of the forlorn Nigerian prince or similarly befallen individual), the chances of finding a willing innocent victim slowly dwindles. Like any other industry, scammers are looking for smarter, more efficient ways to reach their big payouts and to keep their “businesses” running smoothly, so they are forced to adapt and reach new extremes to get their money.

Now, security experts are seeing disturbing trends among scammers that make the old schemes appear to be child’s play. Appealing to the emotional pull of a victim is now just part of the scheme, which now includes familiarity dupes and long-term schemes to raid a bank account. These cons are more targeted, more ruthless and can take out even large corporations and entire governmental programs. There’s a new evolution in Internet con artistry, and it’s putting everyone at risk.

Check out the four new and scary ways con artists are getting their money on the Internet, and real-life examples of how they work.

What do you think of these schemes? Let us know in the comments.

The long con

In the past few years, “spear-phishing” has risen to become one of the biggest trends in online scamming. A play on the hacking technique “phishing,” spear-phishing is a technique that con artists use to specifically target individuals or companies and gain access to information or bank accounts. This method has also become the tactic du jour for cyber criminals interested in attacking big business or government officials. But, that doesn’t mean spear-phishing is too advanced for the regular user.

In a spear-phishing scenario, a hacker is able to crack into an inbox of an unsuspecting victim. But, instead of doing a smash-and-grab and gathering as much information as possible, the criminal takes his time — akin to casing a house before a robbery. Then, the hacker masquerades as an email account of a relatively important company, like Bank of America. The hacker then sends a personalized email explaining to the victim that her account has been compromised, including the victim’s account number to establish credibility, and urges her to quickly change her name and password via a link provided in the email. The victim is duped into downloading nasty malware onto her computer, and the con artist is able to walk away with cash in his pocket.

“They dig deeper down. They know who you’re talking to and what the subject matter is about,”  says George Waller, executive vice president at New Jersey-based cybersecurity software corporation StrikeForce Technologies. “Then they’ll most likely spear-phish you with a malicious attachment or direct you to a site with a malicious download on it.”

And, at times, spear-phishing can drift into the absurd, like the story told by ESET Security Evangelist Stephen Cobb of hackers who had used a victim’s account to steal his money by stealing his heart. The hackers broke into a wealthy victim’s Gmail account and began rifling through the inbox. While reading the emails, they discovered the victim enjoyed frequenting dating websites, looking for a potential long-term mate. The hackers found the victim on the website and posed as a beautiful woman who was romantically interested in him. The hackers proceeded to forge a long-term relationship with him before begging for “emergency” money to be wired via Western Union. The victim readily accepted and the con went off without a hitch.

“This technique is particularly pernicious because it doesn’t immediately look like a scam,” Cobb says. “This isn’t some stranger saying, ‘Hi, you do not know me, but I have come into a large sum of money.’ You’ve gotten to know this person on social media and they’ve targeted you that way.”

The authority dupe

88373578 730x463 As Internet users adapt to old tricks, scammers find new tactics to exploit

Hackers aren’t only making emotional appeals, but also using fear or urgency to manipulate victims into giving over their identities and bank accounts. Waller explains that one of the common methods is that hackers use this tactic while posing as a common workplace resource, like a payroll company. Hackers can lure victims by claiming (ironically) a security breach or emergency that requires a change of password or download of a file. At that point, victims begin to divulge critical information or, perhaps even worse, download malware onto their computers that allows hackers to infiltrate computers and unlock even more information. Victims are tricked into believing they’re securing their systems and tying up loose ends, not compromising them.

“We’re all tied to the Internet and it’s part of our daily lives,” Waller explains. “We’re looking at it to check our emails and to conduct our business, but if you’re multi-tasking and you see something you recognize that’s actually a piece of spyware, it only takes one click. One click, and you’re infected.”

Another notable way that con artists take advantage of victims doesn’t directly involve a computer at all, but instead relies on a victim’s lack of knowledge about technology to earn a quick dollar. Cobb explains that one of the most common scams the ESET teams see are “IT phone calls,” where con artists call computer owners pretending to be Microsoft or Apple support techs and convince victims that their computers are riddled with “errors” — standard computer functions that can look threatening to an uninitiated computer user. They will even go so far as to walk the victim through a series of tests to “prove” the infections exist on the computer, even though many of them are common. By feigning emergency (and following a script), con artists can snag a quick $50 or so from concerned people.

“This scam is going on everywhere in the English-speaking world,” Cobb explains. “And everybody who has Windows has gotten a problem before. The pitch for the product is constantly evolving and it really tricks people.”

The puppet

Hackers are posing as friends, authority figures, and they’re even pretending to be you. One of the easiest ways hackers can trick victims is by posing as a real friend or relative of someone they know — a type of hyper-specialized spear-phishing that chooses new marks by consulting information from a previous victim. Con artists, through a key-logger or malware, can figure out their next targets by simply looking at emails. The former victim’s closest friends are usually the easiest targets, as it is simple to convince them to open a suspicious file or link. As the new crop of users get conned, they create new pools by which a hacker can find new victims. In this vicious cycle, it turns those who fall for scams into tools to be used against the people they care about most.

“I think it’s a natural evolution for the scammer,” Cobb says, “Spam in general is all about volume — you have to send out large number in order for it to work. But now, the numbers games aren’t working and hacking costs money, so putting more time into a victim is becoming more lucrative. Why try to target someone for a wire transfer who has never done a wire transfer? Find someone who knows how to do a wire transfer and has money, and it’s worth the time to work that person.”

This technique was actually recently used on Waller himself while he was at his own company, no less. As an executive that works frequently with local shipping services, Waller wasn’t surprised to find that USPS sent him an email one day explaining that a package missed delivery and needed to be picked up. The email looked legitimate, and included directions to his nearest post office (listing a known address three blocks away) and a link to the receipt. Waller was certain his company didn’t have any outstanding orders or package deliveries, and remained suspicious of the email. Still, he clicked the email’s link anyway — and it turned out to be malware.

“This isn’t even a sophisticated attack. This is just a standard phishing attack,” Waller said, “But if you’re a larger company or a person, it’s easy to see how someone can be deceived by all of this.”

The bait and switch

137179490 730x486 As Internet users adapt to old tricks, scammers find new tactics to exploit

Of course, nothing does quite as well as an updated version of the classic bait and switch — a con artist promising one piece of information and instead providing something unwanted such as a trojan or malware. Bait and switch operations are finding a niche in the Internet, where it is easy to pass off a malicious piece of software as a PDF or other file. Waller spoke of a group of hackers that had bought the email addresses of thousands of CFOs on the black market and was able to successfully bait them into downloading malicious software. Using the bought names, the hackers posed themselves as the IRS and sent emails to everyone, claiming that the enterprise tax codes for the year had changed. The email offered a “handy” PDF of all of the changes which, of course, was infected with a keylogger. After the CFOs unwittingly downloaded the harmful software, the keylogger set to work — analyzing the keystrokes until it was able to gather the usernames and passwords of each companies’ payroll system. That was when the magic happened.

“The hackers picked out CFOs that had several hundred to several thousand employees on purpose because those companies always experience a large turnover of full-time and contracted employees,” Waller explained. “The hackers were able to log in to the payroll service as the CFO and add a few extra payees to the account without attracting any suspicions.”

This technique occurs on a larger scale in the classic con artist technique of the dubious poll. Companies of varying repute are always advertising online polls and surveys that promise something free — whether it be an iPad or a cruise to the Bahamas. Users can take these polls online with the promise of a cash payout or fancy prize on the horizon, only to be goaded into a high-pressure situation where they must either sign up for multiple subscriptions or buy additional products in order to get their “free” reward. This scheme has been used across other media, including phones, but it remains one of the most persistent and successful scams. Cobb attributes the technique’s profitability to the ongoing economic crisis throughout the world.

“In an economy where a lot of people are underemployed and looking for extra money, a lot of people will be interested in a $1000 Wal-Mart Survey,” Cobb says. “And, people think that it’s not really free money because they’re convinced they’re working for it. They can convince themselves that what they’re doing is okay.”

How to stay safe

The world of cyber scams isn’t only constantly evolving — it’s relying on a variety of old and new methods to keep the income of cash flowing. This is just a fraction of the kind of schemes that are happening on the Internet today, and only related to email. Scammers are constantly trolling places like Craigslist, message boards and even Facebook groups to make a quick dollar off of unsuspecting people, and there’s a lot at stake.

As always, when avoiding these con schemes, there’s no substitute for good old fashioned common sense. The better that you as an Internet user become at detecting and fending off scams, the less likely you will find yourself upset at the hands of a manipulative con artist.

It’s simple enough to find out whether something is a scam by doing a routine search on Google when any suspicious activity appears in your mailbox. If something has come up in the recent past to indicate that the email you’re reading is actually a piece of malware or a scam, it will likely show up on message boards or in blog posts of security firms. It’s also a smart idea to research anyone you do not know who has contacted you or requested your friendship on a social network. Knowledge, in this case, truly is power.

Cobb agrees that it’s best to be skeptical of your surroundings, and also cautions others to be aware of what they put on social media. The more valuable information a user puts on a public social media profile like Facebook or Twitter, the easier it is to not only break into accounts but also dupe you into believing a scam’s authenticity. So, refrain the next time you think about putting your entire family tree or the history of places you went to school on your public timeline.

“People just don’t realize how helpful over-sharing in social media is to bad people,” Cobb says. “We talk to people about not sharing too much because it’s embarrassing  but there’s also an exploitation factor. Use the technology with an understanding that there are people out there who are working all the time to exploit you.”

Waller advises that every user maintain a comprehensive security system that blocks all forms of attacks, including keystroke-logger protection and anti-virus. Because software solutions rarely cover all bases, it’s also important that you secure available programs with a reliable two-factor authentication system like Google Authenticator. A combination of apps and steady vigilance will ensure that hackers won’t be able to sneak into your important accounts unannounced.

“You need to look for proactive approaches to all of this, because the deceptiveness that occurs every day is incredible,” Waller says.

And never, ever go to a Western Union and wire cash unless you know what you’re doing. Ever. Seriously. Just don’t.

Image Credits: Paul J. Richards/Getty Images, Jeff J Mitchell/Getty Images, Mario Tama/Getty Images

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Prototype: Milk & Honey, an Online Shoe Company Started by Sisters

[shared via Google Reader from NYT > Technology]

Two sisters with experience in the film and toy industries — but not in the fashion or tech fields — started an online company that lets customers design their own shoes. ifttt reader

In the UK, network pairs leftover meals with hungry locals

[shared via Google Reader from Springwise]

alttext

Schemes such as Sweden’s Lantmannen have already attempted to connect people with leftover food using a dating format. Looking to establish a more long-term and sustainable platform for saving food from landfill, UK-based Casserole is a community network that matches those with extra meals to spare with neighbors who might not be able to cook themselves.

Created by social innovation startup FutureGov, the site is based on the premise that those with families or housemates who cook together might sometimes find they have cooked too much. Instead of throwing away the extra food, members of Casserole can post any meals they have leftover onto the site’s ‘menu’, detailing what it is, when and where it was cooked and how many servings are available. Others who don’t have the time, abilities or inclination to cook can then take advantage of freshly cooked food near to them. Cooks can list their leftovers as a one-off occasion, or sign up to Casserole’s Pair Up project, whereby they agree to share meals with a neighbor on a regular basis. According to the organizers, all of those currently receiving cooked food through the Pair Up scheme are over the age of 80. The video below explains more about the project:

Casserole is currently only operating in the Reigate and Banstead area in Surrey but has already helped locals exchange over 60 meals. The project attempts to solve the problem of food waste and also helps people in the region to get to know neighbors they might not otherwise speak to. The elderly benefit from both a meal they may not have been able to cook as well as connection with their community. Could this kind of scheme work in your part of the world?

Website: www.casseroleclub.com
Contact: hello@casseroleclub.com



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The Best Mac Utilities Under $5

[shared via Google Reader from Mac.AppStorm]

When you spend most of your work day in front of a Mac’s screen, you develop a system for being productive. Fortunately, there is an abundance of apps available for OS X that fill very specific needs and help keep you and your computer running efficiently. Some of the utilities that I use on a daily basis are rather expensive, such as 1Password.

However, I use dozens of utilities as part of my workflow that cost five bucks or less. Here are some of my favorites.

The Best for $5 or Less

Yoink

OS X has never made moving files as simple as it should be. It typically prefers to copy files rather than move them by default. Yoink solves this issue by automatically revealing a tray on the side of your screen when you grab an object. Place it on the tray, navigate to the folder you want, and move the file. Yoink makes sure it moves rather than just copies. I’ve tried a few competitors, such as DragonDrop, and I prefer Yoink for the extra features it offers.

Price: $2.99
Requires: OS X 10.7 or later
Developer: Matthew Gansrigler

Apptivate

I’m a huge fan of using application launchers instead of cluttering my dock. Apptivate combines some of the best features of app launchers like Alfred with more advanced features for power users, such as the ability to add Automator workflows. Where it shines is the hotkey sequencing that allows you to customize shortcuts to execute a complex series of actions.

Price: $2.99
Requires: OS X 10.6.6 or later
Developer: Cocoabeans Software

Frank DeLoupe

I spend a good deal of my time in Adobe Creative Suite. With each major update, Adobe adds a few features to color palettes, but they is always room for improvement. Frank DeLoupe lets you use the color dropper anywhere within your system. After connecting the app to Photoshop, you can click on the dropper tool from your menubar and send a cool color you find on the internet straight to your palette.

Price: $0.99
Requires: OS X 10.7 or later
Developer: Jumpzero

PopClip

For all the frustrations I have with word processing on iDevices, one thing I have always enjoyed is the way the menu pops up automatically from highlighted text. From there, you can cut, copy, paste, and more. PopClip brings that feature to your Mac. Highlight some text, and you can spare your fingers from the tedious ⌘ – C shortcut.

Price: $1.99
Requires: OS X 10.6.6 or later
Developer: Pilotmoon Software

Reeder

The amount of incredible content out there on the internet can be overwhelming at times. That’s why I use Google Reader to follow my favorite RSS feeds. The web app has always felt too cluttered to me, and for a long time, I struggled to find a desktop reader that I liked. Fortunately, Reeder does an incredible job syncing with your Google Reader account, and offers sharing to all your favorite social networks (and even a few I’d never even heard of before). You can interact with Google directly from the app, meaning you can manage your subscriptions, star your favorite posts, and much more.

Price: $4.99
Requires: OS X 10.6.6 or later
Developer: Silvio Rizzi

Paula

In a reasonable effort to limit the number of keys on a keyboard, Apple (and most computer manufacturers) assign multiple functions to each key. Certain applications that utilize a huge number of shortcuts make the task of constantly hitting the “function” key a hassle. Paula lets you create modes that can switch on with pre-assigned applications so that you don’t have to worry about hitting that pesky function key, and just worry about the F5 key. This is a solution to an annoying problem that I didn’t realize I had until I found Paula. It has made Photoshop shortcuts incredibly easier to use.

Price: $0.99
Requires: OS X 10.6 or later
Developer: Molowa

Tictoc

There is no shortage of options for tracking your time, but Tictoc is my favorite solution thanks to its simplicity. It sits in the menubar, and allows you to track multiple projects with ease. You can add notes about your work, and export all the information into several formats.

Price: $4.99
Requires: OS X 10.7 or later
Developer: Overcommitted

Disc Doctor

Keeping your Mac healthy requires keeping clutter to a minimum. Several options exist for cleaning up a Mac’s hard drive, but Disc Doctor makes the task quick and easy. Just fire it up, select your drive, and choose what sorts of files you want to clean up. It quickly saves you valuable space on your drive.

Price: $1.99
Requires: OS X 10.6 or later
Developer: FLIPLAB

MailTab Pro

Although Google constantly improves Gmail’s web interface, I have never liked having to keep a tab open in my browser just for email. Desktop clients like Outlook and Mail have always felt like overkill for something like email, and I’ve found MailTab Pro to be a great alternative. It gives you access to all the features of the GMail web interface right from your menubar. If Google decides to resurrect Sparrow, I’ll hop right back, but for now, MailTab Pro is my favorite solution to quickly reading and responding to email.

Price: $1.99
Requires: OS X 10.6.8 or later
Developer: FLIPLAB

Unclutter

Like my actual desktop, I prefer to maintain a rather Spartan desktop on my Mac. I hate having any loose files on the desktop, and Unclutter helps prevent that from happening. I use it as a “junk drawer” where I can sweep stuff off the desktop without throwing it out. Highly-configurable, you can use Unclutter to store clippings, notes, and files, in order to keep your desktop nice and bare.

Price: $2.99
Requires: OS X 10.7 or later
Developer: Software Ambience

Hardware Growler

Mountain Lion’s Notifications have rendered Growl mostly unnecessary for me. However, I still use this app from the same developers to keep tabs on major hardware notifications. Hardware Growler alerts you when anything is plugged into or unplugged from your system. Perhaps more importantly, you get alerts regarding changes to your wireless connection and IP address.

Price: $2.99
Requires: OS X 10.7 or later
Developer: The Growl Project

Temperature Gauge

Keeping your Mac running cool is one of the best ways to ensure it lives to old age. While iStat Menus is my system monitoring app of choice, Temperature Gauge does a fantastic job of alerting you when your Mac is running too hot. It gives you a great deal of information using your computer’s built-in sensors, and presents all the information in a simple format.

Price: $4.99
Requires: OS X 10.6 or later
Developer: Tunabelly Software

Volume for iTunes

Another solution to a problem I never realized I had, Volume for iTunes allows you to reconfigure your volume control keys to only change the levels on iTunes rather than on your whole system. I like keeping notification sounds on my Mac at a constant level, but frequently need to mute or lower the volume on my music. Volume for iTunes fixes that problem easily.

Price: $1.99
Requires: OS X 10.6 or later
Developer: Yogi Patel

Shutdown Timer

One of my favorite features of HandBrake is the option to put my Mac to sleep after a long encoding session. I’ve always wished more developers would include that feature in other apps. As the name suggests, Shutdown Timer simply tells your Mac to go to sleep after a user-defined interval. I use it when I am streaming from my Mac but want it to go to sleep when I’m done.

Price: $0.99
Requires: OS X 10.6 or later
Developer: Mario Schreiner

Skip Tunes

While most of the music I listen to while I work is saved in iTunes, I also use Rdio to check out new music. Skip Tunes integrates with iTunes, Rdio and Spotify to let you control your your music from each app, depending on what is playing at the moment. Clicking on the icon in the menubar also shows you album art.

Price: $2.99
Requires: OS X 10.8 or later
Developer: Greg Dougherty

White Noise

I am not someone that needs the silence of a library to be productive. I need background noise. Sometimes music is too distracting, so playing nature sounds or the noise from a city street helps me concentrate. White Noise gives you access to a ton of different sounds, from the rolling of ocean waves to the honking of car horns. The interface is clean and minimal, and you can star your favorite sounds for easy organization.

Price: $4.99
Requires: OS X 10.6.6 or later
Developer: TMSOFT

The Best for even Less

Those are my favorite utilities that cost less than five bucks. However, there are a few free utilities that I use so often that I would be willing to pay up to five dollars if the developers ever decided to start charging for them.

Serve to Me

I stream my DVD and Blu Ray collection from a hard drive connected to a Mac in my office to the iMac in my bedroom. Rather than worry about any complex system of sharing the movie files across a network, Serve to Me (and the receiving clients on Mac and iOS known as Stream to Me), make this process dead simple. Select the file you want to watch, and you get full playback control over it. You can also add password protection in case you share your wireless network with others.

Price: Free ($2.99 for iOS client)
Requires: OS X 10.6 or later
Developer: Matthew Gallagher

Mint QuickView

I have always been way too lazy when it comes to organizing my finances. That’s why Mint.com is the ideal budgeting system for me, as you just plug your accounts in and it gives you a clean, easy to understand analysis of your money. Mint Quickview gives you access to your Mint.com account from the menubar. It integrates nicely with Notification Center, alerting you to new spending and sends other messages shaming you for your reckless spending.

Price: Free
Requires: OS X 10.6 or later
Developer: Mint.com

Found

The growth of cloud services, while convenient, has also added a level of confusion at times regarding where I’ve actually saved certain files. Found helps you search across several different services, as well as your Mac. You can connect it with Gmail, Google Drive, Dropbox, and Evernote. The search is quick, and when you select a search result, you get a Quick Look preview.

Price: Free
Requires: OS X 10.6.8 or later
Developer: Found Software

Flux

While we all know that we need to unplug from the computer before bed, that is often easier said than done. Flux slowly changes the color and brightness of your screen as it gets darker outside in order to help your eyes adjust. I never realized how much it helps until I forgot to install it on a new system.

Price: Free
Requires: OS X 10.5 or later
Developer: Flux

Caffeine

Screen savers are a great way to protect your expensive screen from getting images burned into it. Unfortunately, your Mac might get a little trigger happy with activating it, unaware that you are still using your computer if you aren’t moving the cursor or typing. Caffeine lets you prevent the screen saver from turning on while you watch movies, have Skype conversations, or use your Mac in any other way that might otherwise make the computer think you are away.

Price: Free
Requires: OS X 10.5 or later
Developer: Lighthead

Bowtie

When your iTunes library gets large enough, you can easily lose track of what music you have. Bowtie sits on your desktop and/or menubar and gives you track and artist information. There are a ton of great themes available, so you’re sure to find one that you can stand having sitting on your desktop all day.

Price: Free
Requires: OS X 10.6 or later
Developer: 13 Bold

The Unarchiver

A veritable Swiss Army Knife of a utility, The Unarchiver lets you unzip just about any format of compressed file that exists in the world. For as important a function as unzipping, you would think Apple would have hired its developer and fixed the dismal unzipper that ships with OS X.

Price: Free
Requires: OS X 10.6.0 or later
Developer: Dan Argen

And That’s All, Folks!

Those are my favorites. What are your favorite cheap and free utilities?

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