Comments on: Are brands really using twitter?

By: OpenX Launches Online Advertising Exchange « Dr. Scott’s Cool Marketing and Business Blog

Tue, 21 Apr 2009 06:43:18 +0000

[...] Are brands really using twitter? (patphelan.net) [...]

By: Sean Power

Sean Power — Sun, 08 Feb 2009 19:59:10 +0000

Thanks for calling us (Akoha) excellent users of Twitter. We’re trying

By: Yuna Park » Blog Archive » How to Use Twitter as a College Senior

Yuna Park » Blog Archive » How to Use Twitter as a College Senior — Thu, 15 Jan 2009 03:28:24 +0000

[...] respond. It’s surprising how many companies are not making use of this potential. Pat Phelan’s blog lists which companies are and are not utilizing Twitter for their [...]

By: Jackie Danicki

Jackie Danicki — Mon, 12 Jan 2009 18:23:04 +0000

Pat, I think you’re measuring the wrong thing, and it’s the thing most of these social media strategists get wrong, too.

People do not engage with brands. People engage with people who work on products.

For example, at Qik, we have multiple people doing constant reactive and proactive outreach to our users. @broy, @michaelf, @danielbru, @janefu, @rmallik, @hrag and myself to name just a few – we talk directly to users daily. I could give links to specific tweets and blog posts hailing our fast and effective response via Twitter. It works. (TweetDeck is a huge help in this, btw.) The Qik feed is basically an alternative RSS feed for our blog and events.

You don’t “engage” with a logo or brand name, you connect and engage with the people who are building and improving products.

By: links for 2009-01-12 - ichbloggenicht

links for 2009-01-12 - ichbloggenicht — Mon, 12 Jan 2009 12:02:31 +0000

[...] Are brands really using twitter? (tags: twitter follower brands) [...]

By: Michele

Michele — Sun, 11 Jan 2009 01:37:50 +0000

Pat
The amazon twitter account isn’t official – the profile links to: http://overstimulate.com/

Michele

By: Daily Links | AndySowards.com :: Professional Web Design, Development, Programming, Hacks, Downloads, Math and being a Web 2.0 Hipster?

Sun, 11 Jan 2009 01:01:38 +0000

[...] Are brands really using twitter? Brands on Twitter! [...]

By: Nigel Walsh

Nigel Walsh — Sat, 10 Jan 2009 20:21:33 +0000

Very good post. Another similar experiment here too with brands outside the tech space.

http://www.socialmedian.com/story/2358991/brands-that-tweet

By: Campbell Scott

Campbell Scott — Sat, 10 Jan 2009 17:46:17 +0000

Great analysis.

Couple of thoughts – is it just that twitter is still growing and brands are waiting until it gets a little bit more mass market? Many of those that are using it are doing so pretty well -eg, ryanair, FBD.ie, VodafoneIreland.

I also have one small problem with connecting with brands on twitter – communication is best when personal, which means talking to people. if we can find a way to use twitter to have good conversations with a name and face, rather than a brand and a logo, then it will be more of a personal experience, with that little bit of emotion.

By: Niall Harbison

Niall Harbison — Sat, 10 Jan 2009 14:22:45 +0000

Excellent post. We use twitter to engage with the community on iFoods and will continue to do so even more in the future. I think it is a fantastic tool and I try to respond to every reply or DM. I think it is a great way of humanizing a business and people feel a lot more confident using your product if they can connect with you directly.