Ashton Kutcher social media consultant- are you kidding me?
Ashton Kutcher is the cover story on this weeks Fast Company magazine.
Ashton and his cohorts in Katalyst media (yes the url does resolve to a Facebook page), Sarah Ross and Jason Goldberg are really the worst part of social media, get your numbers and then use a megaphone to shout at your followers.
“If we in this industry don’t figure something out, we’re going to go the way of the music industry and be cannibalized by the Web,” says Kutcher. “It’s really a war to make money.”
(whatever happened to Blah Girls?)
Interesting factoid though, below are my friends Jackie Danicki and Bhaskar Roy teaching Ashton and Sarah how to tweet just over a year ago, so who are the real geniuses
You wonder why I hate social media consultants so much?
think you’ll like this. “Social Media Guru” skit
http://www.youtube.com/watch?v=ZKCdexz5RQ8&feature=player_embedded
“Dude, sweet!”
This guy has a lot of twitter followers. He’s not a guru, he’s not going to direct your company into millions of euro/dollars… in fact, he barely interacts with his followers on a real level, which is exactly what you shouldn’t be doing with social media as a business.
Frankly, since he’s a shit actor he’s clutching at this idea of using his internet fame to make moolah to keep Demi happy. He was at a Diggnation live taping and walked out on stage with a Mac, for no reason. He was there to plug his latest piece of trash movie and because Kevin Rose has a Mac, and the crowd are likely to be fanboys, he had to pander to them.
What an ultimate tosser.
…he’ll make millions out of this.
A Chara Pat
Maybe I’m missing the logic of it all…. but – after that I can teach Mr Kutcher how to
planthug a tree…. [i'll qik it just in case]and when the social media guru venture does one…. he can start designing gardens.
beir bua
peter
Think the word you’re looking for is Charlatan. As if you can be social with a million people.
What more can you say?
I was using forums, chat rooms etc on 14.4k – trialled and detested the first evolutions of social networking… have since found that I like twitter, and introduced colleagues and customers. You don’t see me selling it on, it’s worse than being a double glazing canvasser, surely? (and I did that for a year before I left school…)
I block anyone following me who’s purely brand building with no actual social interaction, and promptly remove anyone I happen to be following who suddenly starts posting links to bull. Corps and celebs that do this annoy me, greatly.
Latest pet hate: TwtRev or RevTwt…. using that’s not even a real business… spammy.
The word you’re looking for Dermot is cock.
He is a successful cock..he happened to make his success by a) appearing in sh*t, fratboy movies, building on this fame by b) marrying a “hot celebrity” woman, and rehashing a fairly generic TV “Beadles About” gotcha programme, but with hot/famous/Hollywood people being “gotcha’ed”.
He has identified/had it identified for him that this social-interwebs crap will make him a fortune.
No disrespect to Jacki Danecki, but I would guess none of kutcher’s followers are following her. Therefore for his followers he is the gooroo.
The guy is a cock. He is a successful cock. Money can buy you anything. And if the people who buy it, don’t know any better……
Hey look, it’s just good to just be aware in this celebrity obsessed age that celebrity doesn’t mean genius or expert. Most people aren’t quiet as savvy!
After all, most of us know that Tom Cruise is not the new Christ, that Jordan has not actually really written over 300 books and that if you need expert relationship advice best not to ask Tiger Woods. These ‘celebrity’ gurus are just in fact normal people, who eat, poo and sleep like the rest of us… and they need to be reminded of that from time to time.