How to get your business ready for location based marketing
I think my stance on vouchers and location is well known, I am delighted to see it coming to Ireland and now its possible to market your venue based on location using Foursquare.
Imagine being able to compete against the “coffee shop” around the corner by offering a free “Top-Up”.
So how do you do it?
Well if you are Tara of The Berries (My favourite smoothies) you can go here and click the “Are you the manager of this business hyperlink” . This takes you to a number of internal pages and allows you to pitch your specials on location based advertising.
With over a million users this kind of “free” advertising is not to be sniffed at.
Foursquare provides you with excellent stats for all your logins including
Venue Management
Get tight control over your venue’s information, manage specials and control your staff privileges (coming soon).
Venue Stats
Access a dashboard of statistics about your venue giving you valuable real-time information on your customers, allowing you to better optimize the promotions you’re offering to them. You’ll be able to see:
most recent visitors
most frequent visitors
the times of day people check in
total number of unique visitors
a histogram of check-ins per day
Over 40 Million check-ins why isnt your business there?
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=efc35c79-d281-44b8-b89b-2066ec820bdd)
10 comments...What do you think?
Trackbacks...
- Foursquared: Some tips and ideas to get you going « Virtual Existence
- Foursquare’d – Some tips and ideas to get you checked-in « Virtual Existence
- Is check-in over?
Especially interested to see how the Irish summer music events capitalise on the service
It’s great if your business is location based. I’m still trying to work out how to do something with it for a non-location based business!
Good ideas. I’ve been talking to some businesses in Cork about how they could stand out from the crowd by special offers.
This is a valuable poke – hadn’t made the connection to FourSquare.
Thanks Pat
Pat, do you not think that the current industry love affair (Om) with Checkins belies a problem with driving enough location-based information to justify location-based advertising?
From early on Locle too the stance that a manual “checkin” was great for identifying which venue a punter was at, but not much use for creating a “throughout the day” location-based advertising relationship.
Services like Google Latitude, Aka-Aki, CellFlare (and Locle) take the viewpoint that manual venue checkin is great for venue owners to reward customers they already have, but not going to drive significant volumes of new business from punters nearby. Simply because the volume of manual checkins per punter is too low.
Background tracking (TrackMe) gets around this problem.
But how to reward punters for keeping background tracking active, in a way similar to kudos, mayorships, leaderboarding, loyalty points, redemption etc?
Ronan
I’ve found Foursquare checking-in has become a bit of a chore, and only tend to do it if I’m in the company of nerds who I know will also be checking in.
Also, I just don;t see the “Are you the manager of this business” link on our company page – is it limited to certain types of businesses?
Some festival such as Picnic in the Park is going to go big on Location this year (has to IMHO), so will it be FS or FB? I am betting on FB.
I’m trying to claim my business venue so that I can set up special offers, but FOURSQUARE won’t let me. Is this service available in Ireland yet?