Comments on: How to get your business ready for location based marketing http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/ Mobile, Roaming and Social Media Sat, 19 May 2012 21:06:36 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Is check-in over? http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-556803 Is check-in over? Sat, 24 Jul 2010 16:34:23 +0000 http://patphelan.net/?p=5627#comment-556803 [...] post is absolute killer to write given my past positivity and possible giddiness on location based services. Om tells Foursquare founder Dennis [...] [...] post is absolute killer to write given my past positivity and possible giddiness on location based services. Om tells Foursquare founder Dennis [...]

]]> By: Hugh O'Carroll http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-556319 Hugh O'Carroll Sun, 18 Jul 2010 16:49:38 +0000 http://patphelan.net/?p=5627#comment-556319 I'm trying to claim my business venue so that I can set up special offers, but FOURSQUARE won't let me. Is this service available in Ireland yet? I’m trying to claim my business venue so that I can set up special offers, but FOURSQUARE won’t let me. Is this service available in Ireland yet?

]]> By: Foursquare’d – Some tips and ideas to get you checked-in « Virtual Existence http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-549808 Foursquare’d – Some tips and ideas to get you checked-in « Virtual Existence Wed, 19 May 2010 07:50:10 +0000 http://patphelan.net/?p=5627#comment-549808 [...] week there were three great posts on foursquare in the Irish blogging ether from Conor O Neill, Pat Phelan and Leon at Reverb [...] [...] week there were three great posts on foursquare in the Irish blogging ether from Conor O Neill, Pat Phelan and Leon at Reverb [...]

]]> By: Foursquared: Some tips and ideas to get you going « Virtual Existence http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-549807 Foursquared: Some tips and ideas to get you going « Virtual Existence Wed, 19 May 2010 07:46:07 +0000 http://patphelan.net/?p=5627#comment-549807 [...] week there were three great posts on foursquare in the Irish blogging ether from Conor O Neill, Pat Phelan and Leon at Reverb Studios. As readers of this blog may know, I am a keen foursquare user and so [...] [...] week there were three great posts on foursquare in the Irish blogging ether from Conor O Neill, Pat Phelan and Leon at Reverb Studios. As readers of this blog may know, I am a keen foursquare user and so [...]

]]> By: Paul Sweeney http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-548726 Paul Sweeney Tue, 11 May 2010 12:34:32 +0000 http://patphelan.net/?p=5627#comment-548726 Some festival such as Picnic in the Park is going to go big on Location this year (has to IMHO), so will it be FS or FB? I am betting on FB. Some festival such as Picnic in the Park is going to go big on Location this year (has to IMHO), so will it be FS or FB? I am betting on FB.

]]> By: Stewart Curry http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-548719 Stewart Curry Tue, 11 May 2010 11:34:44 +0000 http://patphelan.net/?p=5627#comment-548719 I've found Foursquare checking-in has become a bit of a chore, and only tend to do it if I'm in the company of nerds who I know will also be checking in. Also, I just don;t see the "Are you the manager of this business" link on our company page - is it limited to certain types of businesses? I’ve found Foursquare checking-in has become a bit of a chore, and only tend to do it if I’m in the company of nerds who I know will also be checking in.

Also, I just don;t see the “Are you the manager of this business” link on our company page – is it limited to certain types of businesses?

]]> By: Ronan http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-548718 Ronan Tue, 11 May 2010 11:31:25 +0000 http://patphelan.net/?p=5627#comment-548718 Pat, do you not think that the current industry love affair (Om) with Checkins belies a problem with driving enough location-based information to justify location-based advertising? From early on Locle too the stance that a manual "checkin" was great for identifying which venue a punter was at, but not much use for creating a "throughout the day" location-based advertising relationship. Services like Google Latitude, Aka-Aki, CellFlare (and Locle) take the viewpoint that manual venue checkin is great for venue owners to reward customers they already have, but not going to drive significant volumes of new business from punters nearby. Simply because the volume of manual checkins per punter is too low. Background tracking (TrackMe) gets around this problem. But how to reward punters for keeping background tracking active, in a way similar to kudos, mayorships, leaderboarding, loyalty points, redemption etc? Ronan Pat, do you not think that the current industry love affair (Om) with Checkins belies a problem with driving enough location-based information to justify location-based advertising?

From early on Locle too the stance that a manual “checkin” was great for identifying which venue a punter was at, but not much use for creating a “throughout the day” location-based advertising relationship.

Services like Google Latitude, Aka-Aki, CellFlare (and Locle) take the viewpoint that manual venue checkin is great for venue owners to reward customers they already have, but not going to drive significant volumes of new business from punters nearby. Simply because the volume of manual checkins per punter is too low.

Background tracking (TrackMe) gets around this problem.

But how to reward punters for keeping background tracking active, in a way similar to kudos, mayorships, leaderboarding, loyalty points, redemption etc?

Ronan

]]> By: Paul O'Mahony (Cork) http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-548696 Paul O'Mahony (Cork) Tue, 11 May 2010 05:02:22 +0000 http://patphelan.net/?p=5627#comment-548696 Good ideas. I've been talking to some businesses in Cork about how they could stand out from the crowd by special offers. This is a valuable poke - hadn't made the connection to FourSquare. Thanks Pat Good ideas. I’ve been talking to some businesses in Cork about how they could stand out from the crowd by special offers.
This is a valuable poke – hadn’t made the connection to FourSquare.
Thanks Pat

]]> By: Michele http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-548690 Michele Tue, 11 May 2010 00:32:35 +0000 http://patphelan.net/?p=5627#comment-548690 It's great if your business is location based. I'm still trying to work out how to do something with it for a non-location based business! It’s great if your business is location based. I’m still trying to work out how to do something with it for a non-location based business!

]]> By: JK http://patphelan.net/how-to-get-your-business-ready-for-location-based-marketing/comment-page-1/#comment-548686 JK Mon, 10 May 2010 21:28:26 +0000 http://patphelan.net/?p=5627#comment-548686 Especially interested to see how the Irish summer music events capitalise on the service Especially interested to see how the Irish summer music events capitalise on the service

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