Loopt, Brightkite all your bases will belong to twitter
When Twitter make an announcement its time to wake up and examine the space even more closely but this weeks post of Location Location Location by twitter will change the LBS game.
With twitter now over 20 million users location services become the absolute honeypot. I wrote about the value of location based services recently and why an alliance of mobile/coupons/vouchers are the future.
Firstly twitter by year end will either have purchased or developed its own mobile application, that in my opinion is a 100% guarantee.
If above works out and I am positive it will, twitter will by year end have 50 million users with full location available to them of down to 50 feet.
If Florian Seroussi’s prediction comes though and the Firehose/XML feed from twitter is where the real value is, imagine what this new unified location based firehouse is going to be worth to advertisers.
Starbucks will have the feed on the right and the location?
Very simple to pitch you a location and a special offer.
The actual user numbers will be astounding and other services like Loopt/Brightkite etc would have to either capitulate and pay twitter a hose fee or shut up and go home.
Keep an eye on Foursquare, these are the smartest location based guys out there and with twitter’s deep pockets it may only be a matter of time.
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It’s a long shot Pat.
Twitter policy is more “wait and see”.
So far they ‘only’ acquired Summize and not moved onto other spaces.
IMO Twitter’s policy is to be acquired soon. They don’t have alternative plans at this stage.
Be sold or be dead – that’s da strategy.
Pat,
I think Twitter might just buy Topify and maybe one more company that will enhance the user experience and thus make Twitter a better purchase.
Thing is, I’m not sure who’s going to purchase them. Who has deep enough pockets and is willing to part with that kind of money right now?
Don’t say Google because they had their chance with Jaiku and blew it.
Intrigued as to how the valuation/negotiation process works for a company built solely around twitter from a twitter acquisition point of view.
Any insight on how it panned out for Summize and thoughts on likely valuations for bit.ly & tweetmeme?