Comments on: Nespresso silent in the conversation

By: Paul Harrison

Paul Harrison — Tue, 03 Feb 2009 20:12:02 +0000

Actually, I think Nestle / Nespresso have done a pretty good job. When you get a machine you instantly become a member of the club – so far so straightforward. But club members are engaged in a number of interesting ways, not least making recommendations for furture flavours, and also choosing the advertising campaign that would run ( at least in the UK, you could view 3 cuts of La Clooney, and decide which would run. ) So us Nespresso fans have not exactly been elevated to ‘prosumer’ status yet, but N/N are getting there.

By: manuel

manuel — Fri, 16 Jan 2009 22:20:56 +0000

people are being taken from drinking cheap costco or (even worse) starbuks coffeee to nesspresso. Its obvous that they will notice a diffrence but hey , there is a lot mre beyond nespressso, and ppeople are yet to see the light. Enough George clooney and you will have a bunch of zombies making a line at a “nespresso boutique” to pay for expensive capsules full of branding and mediocre coffee.

Also, is funny how people think fair trade means good coffee when thats not related at all. fair trade may help you with you conscience but does not guarantee good coffee at all, on the contrary some times. Same thing for organic and eco friendly.

By: Porque não? « Noticiare

Porque não? « Noticiare — Mon, 10 Nov 2008 12:09:09 +0000

[...] penso Porquê não? E constato com algum alívio que não fui a única a pensar em tal [...]

By: Shefaly

Shefaly — Fri, 18 Jul 2008 12:30:16 +0000

Pat:

This link on ReadWriteWeb is about a similar topic – should brand owners build communities or go where the communities are:

http://www.readwriteweb.com/archives/corporate_social_networks_are.php

I doubt if Nestle could generate the amount of conversation as you managed..

By: Alex Kinch

Alex Kinch — Mon, 14 Jul 2008 18:40:03 +0000

Real techies don’t drink coffee, we drink decaf tea. At least that’s what I tell people when they find out I don’t ‘do’ coffee

But anyhow.. you’re right – big brands could learn a trick or two from the smaller, tech-savvy ‘web 2.0′ guys. Some of my favourite online services use Twitter, and there have been a couple of occasions where I’ve mentioned them in passing and they’ve got in touch to solve my problems, ask for my feedback, etc.

By: keith bohanna

keith bohanna — Mon, 14 Jul 2008 09:16:32 +0000

@Jack – superb idea

keith

By: Jack

Jack — Mon, 14 Jul 2008 08:28:11 +0000

@ Pat

Exactly. If there was the option to use the coffee of my choice, I would have a very different attitude to this machine.

Actually, stall the ball, maybe that’s how I could make my millions. Learn something from the inkjet world and supply refillable compatible cartridges.

@ keith, for “make my millions” above read “generate millions from the petty bourgeoisie to be used for the good of the working classes”.

By: keith bohanna

keith bohanna — Mon, 14 Jul 2008 08:15:08 +0000

@ Jack – back out of my corner hippie and get over there into your green one

@Pat – yummy, premix that formula and spoon it in.

keith

By: Pat Phelan

Pat Phelan — Mon, 14 Jul 2008 08:11:34 +0000

@keith @jack
al lwe are short now is the nestle baby formula crowd and it will be a revolution
Seriously its a good product with 10-12 different strengths/Flavours and I really like it, just wish the would engage using this new openess we have available to us.

By: Jack

Jack — Mon, 14 Jul 2008 08:05:13 +0000

@ keith

Not sure what definition of socialism you’re using there. I just want the ability to buy any coffee I like and not be tied into one supplier.