Nokia to sponsor worldwide New Year celebrations
On December 31st, Nokia will welcome the New Year in unique style – by connecting millions of music lovers from around the world as they count down the final minutes of 2006. Nokia New Year’s Eve, a global music event stretching across four continents, will feature a number of international artists including The Black Eyed Peas and Scissor Sisters to entertain audiences at New Year’s celebrations from Hong Kong to Rio de Janeiro. Those unable to attend in person can experience the party via television or the internet. To orchestrate this unique global celebration, Nokia has enlisted the services of Harvey Goldsmith CBE, the producer of Live Aid and Live8.
Nokia New Year’s Eve will travel from east to west, starting in Hong Kong’s Ocean Terminal, followed by Mumbai’s Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York with the black eyed peas and Scissors Sisters.
