Comments on: Old Spice a hit everywhere but the store

By: Just how succesful were the Old Spice ads and did they increase sales?

Just how succesful were the Old Spice ads and did they increase sales? — Wed, 11 Aug 2010 19:54:58 +0000

[...] on our own show that the product was rubbish and we didn’t think anybody would buy it. Pat called me out and started an extremely lively discussion in the comments about the effectiveness of the campaign with people arguing both sides of the debate. The agency [...]

By: Liam

Liam — Thu, 29 Jul 2010 11:10:27 +0000

Beats me how posting a link to counter argument constitutes a negative comment? I’m obviously not up to speed with etiquette so hereby pledge not to comment here again. Ever again. p.s. Cubic corp profile on Linkedin needs attention – parent company entry.

By: Pat Phelan

Pat Phelan — Wed, 28 Jul 2010 21:11:40 +0000

Ahhh Liam
knew you would be hanging around somewhere with the oul negative comment
Old habits die hard

By: Liam

Liam — Tue, 27 Jul 2010 18:41:57 +0000

The defence rests its case!
http://thenextweb.com/socialmedia/2010/07/27/old-spice-polishes-its-monocle-smile-all-the-way-to-a-107-sales-increase/

By: Ed Byrne

Ed Byrne — Tue, 27 Jul 2010 12:58:02 +0000

Wired article says that sales are double this time last year – seems like the ads may have converted into $$$. http://www.wired.com/epicenter/2010/07/the-power-of-social-media-part-ii/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29

By: Twenty Major

Twenty Major — Fri, 23 Jul 2010 11:04:19 +0000

Old Spice smells like the sweet smell of success.

Nope, it still smells like Mr Sheen mixed with cat piss.

By: neil c

neil c — Fri, 23 Jul 2010 06:42:47 +0000

Frank, you’re right. For my part, I apologise.

By: Frank Prendergast

Frank Prendergast — Thu, 22 Jul 2010 23:26:43 +0000

Wow, this post, with it’s comments, is now the most depressing page I’m aware of as a reflection of the Irish online community. Yes I include my own comment, and yes I’m aware some commenters outside Ireland also did not have their shining moment here, but wow. Depressing.

By: Joe Scanlon

Joe Scanlon — Thu, 22 Jul 2010 22:00:03 +0000

Should we expect an amazin’ social meeja campaign to cancel out your cunty attitude Neil? Your. Cunty. Attitude. NEIL.

By: neilc

neilc — Thu, 22 Jul 2010 20:57:08 +0000

I’ve turned my jetski around and I’m riding back out of the sunset to share one last bit of good news for true believers in creativity and effectiveness:

“The brand’s ad agency Wieden + Kennedy developed and coordinated 186 customized video responses that contributed to a 107% increase in Old Spice Body Wash sales over the last month, according to Nielsen data from Mike Norton, director of external relations for male grooming at P&G.”

http://bit.ly/brRQKG

One. Hundred. And seven. Per cent. INCREASE.

Old Spice smells like the sweet smell of success.