T-Mobile USA raises SMS cost by 25%, why?
With the standard cost of an SMS now in line with the cost of sending a message to the moon and mobile costs dropping like a stone why are we seeing news today that T-Mobile are increasing the cost of an SMS in the USA by 25%
“T-Mobile has just quietly announced that they will be raising their per-message SMS fees to 20 cents from the current 15 cent benchmark effective August 29th. Sure, they’re merely responding to the current industry average price, but when you’re hailed as one of the most value-oriented carriers in the country, a move like this could have some pretty negative implications ”
Customers must be aware of the real cost of sending an SMS and this price is just T-Mobile pulling the wool over its customers eyes.
Because every other carrier in the US (majors anyway) charge that same rate. It is purely to increase ARPU: they either get it by charging occasional users through the nose for an SMS/MMS or you buy a messaging bundle. Either way, they get more money, and you know that’s what those larger telcos are about.
Isn’t that a 33% raise?