Pat Phelan: Bits, bytes and telecomsMobile, Roaming and Social Media

Why are we not yet seeing European brands take part in online engagement and being stuck in a web 1 mentality?
Take Nespresso for example

I am huge fan and at least 10 of my online friends and 20 of my personal friends own the machine, all this came from a chat with Florian in Paris regarding [...]

I just came across an interesting concept called Tryphone

“TryPhone gives you the ability to try before you buy. Use our fully interactive online virtual handsets to test-drive mobile devices, applications, content and services, as well as watch demos – right from the comfort and convenience of your own computer. No pressure, no salespeople, no product [...]