Nespresso silent in the conversation
Why are we not yet seeing European brands take part in online engagement and being stuck in a web 1 mentality?
Take Nespresso for example
I am huge fan and at least 10 of my online friends and 20 of my personal friends own the machine, all this came from a chat with Florian in Paris regarding [...]
Is Twitter gone mad?
Twitter is a conversation tool – I consider it to be a revolution. 140 characters long messages to say it all. No bullshit, no turning around. Just plain instant thinking.
I’m a big Twitter fan – that’s no news to you. 1200 followers, 4000 tweets, 700 direct messages…impressive you think. Well no!!
Some guys decided to break [...]