Pat Phelan: Telecomms DisruptorSubverting telecomms from the edge of industry

I just came across an interesting concept called Tryphone

“TryPhone gives you the ability to try before you buy. Use our fully interactive online virtual handsets to test-drive mobile devices, applications, content and services, as well as watch demos - right from the comfort and convenience of your own computer. No pressure, no salespeople, no product uncertainty and no features you don’t understand. Try it, then go buy it… on your terms”

How about taking it a step forward, my buddy Andy Abramson over at Comunicano is the head honcho on the Nokia blogger program and I have had the opportunity to test drive some handsets through that, why not expand that program to the carriers?
I see a handset I like, I apply on-line and pay for it, I get it
I like, I keep, I don’t it, goes back.